Impact Engine Proven Process
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1) SHOWCASE
To increase your online revenue, you first need to provide your sales team with the high impact ad units that advertisers immediately connect with - and are willing to pay premium rates for. Your sales team then needs a simple, flexible way to showcase these ad units, garner interest, and close the sale.
Impact Engine provides your sales team with a hosted, private labeled "Online Ad Position Showcase". Accessable from any computer with a web connection, your showcase page can be configured to instantly demonstrate ANY rich media ads you want to offer. You can even create unique pages for each major industry vertical, and show sample ads outfitted with local advertiser content for maximum impact!
2) PRODUCE
Once an ad is sold, Impact Engine significantly shortens the time and expense associated with building (and getting client sign-off for) the rich media ad creative. Our simple, step by step ad builder is designed to be used by graphic designers of all skill levels. If you can crop and re-size an image, you can build ANY rich media ad we offer...no flash skills required. Even traditional print designers love it...
You never need to sacrifice on quality when creating Impact Engine ads. Upload images and other media assets of any size, and our unique delivery method will automatically ensure your ad remains well within IAB guidelines.
Once created, you can send a web link to your advertiser for review that will display the ad exactly as it will appear on your website. Because Impact Engine enables you to make changes and updates to ads in real time, your advertiser can provide direct feedback over the phone - then see the ad update in front of them in real time. Move clients from initial feedback to final sign off in a matter of minutes!
3) RETAIN
The final step in the process is making sure your clients are happy with the results of their rich media ad campaigns, and come back to advertise with you again and again! Impact Engine offers a campaign management system to help ensure repeat client business.
Our campaign system offers independent, real time ad metrics and reports. You can see how any ad is performing (Impressions, Clicks, CTR and more) in real time, each time you log in. Instantly generate reports as well as performance charts and graphs for clients without having to access your ad server.
You can also make real time edits to ads (even after they are live). A/B test different versions of ad creative and dictate which versions of ads are live at any given time - with just the click of your mouse. All of this ads up to better ad performance, faster client communication, and happy advertisers that keep coming back for more!